SMOOTH RADIO — LOSE YOURSELF

Smooth Radio was a National radio network made up of lots of regional stations. Problem was that each region had their own taste level. Scotland had more of a rock bias. The North, a soul bias. London, a contemporary bias. We needed a campaign that could flex for all musical tastes. The result: a photographer, my partner and I driving around the UK with a car full of vinyl records and holding them up to a backdrop that would make us giggle.