SMIRNOFF JAPAN
Japan embraces outside culture like no other nation, but when it comes to outside people, they're a little less accepting. Except, in the dancehall. We brought Jamaican and Japanese dancehall culture together in a sweaty Tokyo club to celebrate the thriving underground scene that challenges Japan’s social norms.
ROLE : SENIOR DESIGNER // SENIOR WRITER : MIKIO BRADLEY // CREATIVE DIRECTORS : BRANDON PIERCE & ADOLFO ALCALA // DIRECTOR: RICKY SAIZ // PRODUCTION: ICONOCLAST // AGENCY: 72ANDSUNNY