NEW ERA — WE REIGN AS ONE
The iconic 59Fifty AC fitted cap is bigger than just city or team pride. Whether you’re an MLB All-Star, a platinum rapper, a pro skater, or a professional plumber — we all wear the exact same cap. This campaign is a celebration of the 59Fifty as a long-standing symbol of common ground, featuring a cast of iconic baseball players, artists and everyone in between.
Being British my only knowledge of Baseball was from movies such as 'The Sandlot' and embarasingly 'Rookie of the year'. So I had to do a bit of homework for this shoot. Among those featured are Los Angeles Dodgers Justin Turner, New York Yankees Didi Gregorius, Milwaukee Brewers Christian Yelich, Cleveland Indians Francisco Lindor, Atlanta and Braves Ronald Acuña Jr. As well as GRAMMY-winning rapper Jay Rock, Thrasher Skater of the year Tyshawn Jones and Artist and Producer Leikeli47.
ROLE : CREATIVE DIRECTOR WITH MIKIO BRADLEY // CREATIVES : BEN WILEY, BRANDON MAI AND TIM GROVER // DESIGNER: TANNER STEVENETT // DIRECTOR: ZACHARY HEINZERLING // PRODUCTION: EPOCH FILMS // AGENCY: 72ANDSUNNY