Marcus by Goldman Sachs

Marcus is Goldman Sachs bank for normal folks, not billionaires. Problem is normal folks don't know 'How to Money' and have no financial self-belief. So we launched a new brand campaign all about turning money shame into money pride.

This guy has summed it up pretty well: https://dealbreaker.com/2019/04/goldman-sacs-marcus-ads-savings-for-dumb-assholes

Role : Creative Director with Mikio Bradley // Creatives : Nick Marchese, Mike Devine, Ruth Bellotti & Nathaniel Lawlor // Design Director: Guy Featherstone // Designer : Ryan Hoelting // Director: David Shafei // Production : World War Seven