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LG Mobile

What’s it going to take to get you to switch to the new LG G7 ThinQ? Probably nothing. But we wouldn't be doing our job if we didn't try. We started with some simple feature-based spots, then followed up with the anthem spot and social activations that bordered on desperation.

Role : Creative Director with Mikio Bradley // Creatives : Geno Burmester, Peter Hughes, Jeffrey Rozman and Patrick DeYoung