HOWIES

Howies was a company making clothes for people that liked outdoor pursuits such as mountain biking, skateboarding and hiking. They were small, but disruptive. Heralded as the Patagonia of the UK for action sports. They had no money but we loved the brand so we worked for free (we did get a 40% discount). We made anything from T-shirt designs, store displays, to yep, even good old traditional films and print ads.

Sadly they were bought by Timberland and immediately went down hill 🤷‍♂️

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 ROLE: ART DIRECTOR, DESIGNER AND ILLUSTRATOR // COPYWRITERS: OLLIE WOLF AND PHOEBE COULTON // CREATIVE DIRECTOR: DAVE DYE // PHOTOGRAPHY: CHARLIE CRANE // DIRECTOR: CHARLIE CRANE // AGENCY: DHM

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