Howies. Cardigan Bay's 3rd largest clothing manufacturer. Heralded as the Patagonia of the UK for action sports. We made anything from T- shirt designs, store displays, to yep, even good old traditional print and TV ads. Well, they didn't have the money for the TV, but it looked great on Vimeo. Words by Ollie Wolf and Phoebe Coulton. Photography by Charlie Crane. Illustration by myself and Adam Hayes. Art Direction by me with a lot of Creative Direction from the wonderful Dave Dye.