General Mills

To bring the love back to General Mills iconic portfolio of Big G breakfast cereals, we created ‘Good Starts With G’ — a celebration of all the good G’s in every box of Big G, and the great G’s they inspire in your day. 

Role : Senior Art Director // Creative Director : Wei Wei Dong & Matthew Carey // Senior Writer : Mikio Bradley // Director: Saman Kesh // Production: Skunk