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Angry Birds 2.

Angry Birds 2. Bigger. Badder. Birdier.

How do you launch the follow up to the biggest mobile game in history? Simple. You find an island in the Caribbean that’s home to colony of swimming pigs, then you wage war on them with lots of special effects and CGI until the game is downloaded over 100 million times (true fact). You also give the pigs an Instagram account and make propaganda posters and other silly things.
 Made With Mark Shanley, Philippa Beaumont and Paddy Treacy. ECD's Iain Tait and Tony Davidson.